We help brands grow from within, by coaching and empowering the people already within.
We partner with businesses and brands to steer and grow the capability of their in-house creative, marketing and communications people via executive creative consultation, creative performance upskilling modules and 1:1 coaching on live projects.
No business in the world lacks the ambition to successfully grow their brand.
What they often lack is internal capacity to reach that ambition.
While shaping Rudder's offering, three major factors kept surfacing from industry consultation, both in metro and regional areas:
Time capacity - leaders are time poor, juggling too many shifting priorities in other business areas to draw a laser focus on leading, bridging skills gaps and empowering creative in the internal teams responsible for effectively building their brand.
Capital capacity - lacking the funds to invest in senior in-house creative executives, further creative or communications resource or fully commit to ongoing external agency partnerships, and;
Resource capacity - there are gaps in the in-house personnel required to truly and effectively deliver on the business’ ambition for brand success.
Rudder solves all three - we plug in when and where required and take the brand steering off business' plates, nurturing, bridging gaps and empowering in-house creative, communications and marketing teams to successfully build their brand from within the business.
We provide data-informed
performance impact reports
We draw a direct correlation between uplifts in your brand’s creative performance and in-house personnel performance by combining inputs such as real-time campaign reporting and brand health tracker data with in-house personnel performance improvement scoresheet data to produce a report that accurately demonstrates performance impact - identifyng uplifts and areas where further improvement is needed.
Our influence creates greater return on investment as your peoples' value to your business multiplies.
Through engaging, personable partnerships and coaching, we nurture people already within your business to become invaluable, high-performing creative thinkers and problem-solvers who are then confidently armed with the broader set of creative skills required to build your brand for long-term success.
How Rudder Plugs In
You can choose to engage us for executive creative leadership consultation, creative performance coaching, or both in tandem - we steer top down and bottom up.
Executive Creative Consultation
Creative Performance Coaching
Leadership
Top down. Collaborating closely with business leadership to ensure seamless business to creative translation.
UPSKILLING
Bottom up. Increasing in-house creative performance through upskilling modules and 1:1 coaching on live projects.
“The Rudder modules were such a valuable exercise for team alignment ahead of our brand campaign launch. We loved the flexibility to select modules suited to our team’s focus areas, and Paul facilitated creative, open conversations that made everyone feel comfortable and confident to test different ideas. Rudder helped us break out of the creative patterns we'd been repeating and rethink how we approach work, both within our team and with our creative agencies.”
Jessica Harmer
WA Return Recycle Renew
(Containers for Change)
Our partnerships have created real performance impact for businesses and brands.
Real Impact
Paul Coghlan
Founder & Executive Creative Performance Coach
Rudder was founded on Paul’s passion for teaching and nurturing emerging talent, working closely with marketing teams, and leading high-performance creative teams.
Over 15+ years, Paul has taught his craft through industry masterclasses, events, higher education lectures and workshops, as tutor and Head of AWARD School, and he currently sits on the Advisory Board for Curtin University School of Marketing & Management.
Paul is also Co-Founder of commercial creativity partnerships agency Moonsail, so when he’s not Ruddering, he is immersed in solving meaty challenges for Moonsail’s client partners and nurturing his talented teams.
Across his 24-year career, Paul has orchestrated and created impactful strategically-informed brand worlds, platforms, campaigns, external and internal communications across Government, utilities, FMCG, insurance, telecommunications, automotive, luxury, destination & tourism, fashion and NFPs.
His work has been recognised internationally at APAC Effies, Cannes Lions, D&AD, London International Awards and Clios.
Ready For a Steer?
We're ready to grow your in-house team creative performance.
Just fill in your details in the form and we'll get right back in touch to set up our kick-off chat.